Market Insights: 2019 Trend Forecast

Thursday, January 17, 2019
5:30 PM 8:30 PM 17:30 20:30

CDK Global 605 5th Ave S #800 Seattle, WA 98104 (map)

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What’s ahead for our industry in 2019?

Let’s ask the strategists (like we always do).

Seven of our city’s best will cover all the angles, from brand to creative to experiential, mobile, social, and more in a lively and lighthearted panel discussion.

Get a headstart on your next project, an edge on your competition, and begin 2019 with some clarity.

Beer, wine, and light eats included!

The Talent

Featured

Megan Averell

Founder
The Insight Inn

Megan has 16+ years of strategy and research experience, working at ad agencies like McCann (NY), DDB (Chicago), Hill Holliday, and others, before founding her own qualitative research and consulting company, the Insight Inn, over 6 years ago. The Insight Inn is about bringing people back into the heart of companies from startups to Fortune 5s-- she was pleased to have some of her work cited by the New York Times

LinkedIn
Twitter

Luis Antezana

Director of Strategy & Technology
CROWN

Luis creates narratives that enable awesome content for brands. Using a combination of brand, creative, content, and social strategies, he shapes the stories that differentiate, raise interest, and incite action for clients that have included Intuitive Surgical, Tegria, Truveta, Amazon AWS, Under Armour/TB12, T-Mobile, AT&T, Dell/EMC, Microsoft, Intel Security, and Seattle’s Best Coffee while working at MRY, Creature US/UK, Digital Kitchen, and others. Ultimately he’s motivated by using emerging media to create intersectional opportunities for all people to grow, whether through discovering new ideas online or connecting with each other in real life. He’s also President of AAF Seattle, Co-Founder of Seattle Creative League, and brand advisor to Founders Live.

LinkedIn
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Nathan Young

Director, Creative Strategy
CROWN

Nathan Young is a digital marketing expert with a strong advertising background and a sharp hairline. As the Director, Creative Strategy at CROWN, Nathan leads a multi-disciplinary team to develop strategies, build out creative campaigns and drive performance marketing for leading US brands. Over the past 8 years, Nathan has had the opportunity to help top brands handle tough digital marketing challenges including Dell, Zillow, Microsoft, Amazon, AXS, and Booking.com. Nathan is a staunch advocate for diversity and inclusion, and works with the American Advertising Federation, HERE Seattle, and Social Venture Partners to promote diversity in the advertising, technology, and non-profit industries respectively.

Twitter

Jeff Hasen

Associate Director, Strategy
POSSIBLE Mobile

Jeff Hasen enables brands to get closer to their customers in times upended by new devices and behaviors. The results are increased sales and loyalty and businesses doing the disrupting rather than being disrupted. Over the last decade, he has become one the leading marketers, strategists, and voices in mobile and emerging technology. His third book, The Art of Digital Persuasion, will be released this spring.

Website
LinkedIn
Twitter

Ann Janikowski

Brand Strategist
Phinney Bischoff

For the past 15 years, Ann has been a researcher, strategist, and armchair anthropologist to brands large and small looking to build stronger connections with their audiences. Leading the research and insights practice at Phinney Bischoff, she is obsessed with finding the white space between what people say versus what they mean, and translating that information into compelling brand stories. Her work has led to positive outcomes for brands like BECU, Premera, Downtown Seattle Association and Mercer Island Center for the Arts. She is a TEDx speaker (video coming soon!), a graduate of Leadership Tomorrow, and has a B.A and M.A. in English from DePaul University.

Greg Hunter

Managing Director
Rational Creative

Greg is a seasoned business and marketing leader who brings over 25 years of both client-side and agency experience with brands such as Microsoft, T-Mobile, Target, and Hulu. He is an agency veteran, leading global teams from Razorfish, Wunderman, and now Rational. Greg is highly effective at developing efficient, creative, and innovative, advertising and integrated marketing communications through a very collaborative approach, while driving growth through strategy, brand and digital marketing, and performance media.

Chelsea Benning

Director of Design & Analysis
Pacific Market Research

With a tenure in marketing research that stretches over the last twenty years, Chelsea has discovered that research is not only a science, but an art, and that the combination of these two disciplines allows research to go beyond data and numbers to deliver insights that drive impactful change. Chelsea has been the driving force behind over 1000 marketing research projects, and has managed and implemented over 10 million dollars in marketing research dollars. Chelsea is focused on the evolving research methodologies that study the intersection between stated consumer behavior and actual modeled behavior in real world settings in order to accurately predict the performance of the marketplace when changes in the marketing mix are introduced.