Judges
Called from far and wide. Accomplished in their field. Diverse in their experience. Brutally high standards. Our judges give our awards the esteem they deserve.
meet the 2024 Judges
Christina Chern
Christina is a freelance multidisciplinary art director and designer based in the Bay Area. She primarily works in-house with brand teams, leading creative efforts at companies like Airbnb, Bumble, Curology, and Figma, where she spearheaded full brand identity overhauls, built editorial platforms from the ground up, and launched multi-channel ad campaigns. Before making the leap to freelance, she graduated from the VCU Brandcenter and cut her teeth in advertising at shops like Mullen and Duncan Channon.
Michael Ashley (Mash)
Michael is an award winning writer, art director and creative director with more than two decades of experience at agencies including BBDO, Martin Agency, Mullen, Digitas, JWT, and his independent shop, Arnika. His work has been recognized at Cannes, D&AD, One Show, Clios, Webbys, and the permanent collection at the MOMA. These days he spends his time with his wife and three kids trying to cleverly sum up his entire existence in 250 words or less.
Mike Heidl
Mike is a conceptual creative with a background in design, art direction, 3D/CGI, and photo/video production. He’s focused on brand storytelling. His experience includes both agency and in-house environments. He’s been privileged to lead and contribute to several diverse creative teams. He strives to engage with people and build relationships. Mike calls Wisconsin home and is currently helping lead global creative efforts for Mercury Marine. Being involved with AAF and judging the Addys is a great way to engage with new people, learn how others think, and get a feel for new creative work in different markets.
Pam Fujimoto
Pam Fujimoto brings over 20 years of experience at agencies and in-house, with an inclusive approach and an entrepreneurial mindset to her leadership. As Executive Creative Director at Golin, she is a member of the global leadership team, bringing a culture-forward perspective on earned-first and social creative across the network for clients like McDonald’s, Walmart, Nintendo, Bosch, Thermador, and more. Previously, she led creative for brands like eBay and Dickies, launched the “In An Absolut World” campaign for Absolut Vodka, and led Global Business Marketing at Twitter. At WONGDOODY, she helped lead the agency towards Ad Age's Small Agency of the Year twice, launched several programs, including the Wongtern internship program and the Women in Advertising scholarship, and led a refresh of the agency's identity. Pam is an advocate for inclusive leadership, diverse teams, and introverts. She is also the proud mom of basketball-obsessed twin boys who are now (gasp) teenagers.
If you’d like to judge in 2025, please reach out to our amazing judging coordinator, Jordan McGrath, for details. To promote impartiality, judges must reside outside AAF District XI (Washington, Idaho, Oregon, Montana, or Alaska).