The AAF Silver Medal Award annually honors bodies of work amassed by the most talented members of Seattle’s advertising community.

This year’s award will be presented as part of the American Advertising Awards Gala on April 23rd, allowing the creative community’s most accomplished stars to shine in front of their colleagues.

The Silver Medal Award recipient is selected by a panel of past recipients based on the following criteria:

Contributions to their company. The recipient must have successfully led an ad agency, advertiser, media outlet or advertising service in the Seattle area.
Creative ability. No matter which discipline they’re in, the recipient must have worked to raise standards in the advertising profession.
Contributions to the advancement of advertising. The recipient must have worked to increase the stature and raise the standards of the advertising profession.
Contributions to the community. The recipient should be actively involved as someone who gives back to the community.

The 2026 AAF Silver Medal Award

Nominations are open!

Deadline for nominations: Friday, Feb 20th, 2026

Submit a Nomination

The 2025 AAF Silver Medal Award

Our 2025 AAF Silver Medal recipients are Matt MCCAIN & Michael Boychuk!

Matt MCCAIn

Matt’s been a leader in the Seattle creative community for 25+ years. Before launching DNA+STONE, Matt co-founded independent creative agency Little Hand of Stone in 2019.

Matt’s creative work has been recognized internationally by Cannes, One Show, Communication Arts and Clios.

He has two semi-grown kids, lives in the semi-sticks, and semi-frequently disappears to fly fish.

MICHAEL BOYCHUK

Michael Boychuk is an Emmy-nominated Creative Director who has served the creative community for over 25 years.

While working as an ECD at Amazon Michael led a brand design overhaul and four Super Bowl efforts including 2018’s #1 ranked “Alexa Loses Her Voice.

In 2019 Michael co-founded his own agency, Little Hands of Stone, which recently merged with DNA to form DNA&STONE.

Michael has been recognized with awards in advertising and design from the Cannes Advertising Festival, The Clios, The One Show, The Obies, Communication Arts, Type Director’s Club, Adweek Best Spots, Kinsale, IAB MIXX and Lurzer’s Archive.